Tommy Hilfiger - Winter Show 2018 in Shanghai (with interviews)

Designer Tommy HilfigerPlace: Tommy continues his world tour. After Los Angeles, London and Milan, it’s in Shanghai where he chose to take his guests for an outside catwalk along the famous promenade of the river Le Bund, using the illuminated skyscrapers as a background. By choosing China, the famous American brand, which belongs to the PVH Corp Group, targets the Asian market and its Millenials, with a “See now, buy now” collection for Winter 2018, with some pieces available directly after the show.Collection: Three different collectionsThe first collection named “Tommy X Lewis” marks the first collaboration with the Formula One driver Lewis Hamilton, opening the show with coloured and customized tracksuits.The “Hilfiger Collection” restyles basics. Pea coats and checkered coats are lined with fur whilst tartan is worn in an array of colours. Oversized shirts become hooded coats whilst a large “H” representing the new logo decorates bomber jackets, jumpers and sweatshirts for a sporty look.Don’t miss the third collection: “Tommy Icons”, highlighting “the icons of tomorrow”, represented by ambassadors of the brand including Hailey Baldwin, Winnie Harlow and the Chinese actress Maggie Jiang.Look out: for the basics that have been restyled, like tartan or the basic polo becoming a silk dress worn by Hailey Baldwin.+ The presence of Lewis Hamilton with Tommy Hilfiger.With the interviews from Tommy Hilfiger & Lewis Hamilton. Tommy Hilfiger : Shanghai is one of the fashion capitals of the world, and China is our largest market growth in the world. We have a very substantial Asian Pacific business that continues to grow but China, in particular, is the big growth area.Lewis Hamilton :I'm just so excited and really grateful for the opportunity to be here and finally to see the process that we've gone through to be where we are today, so much work from so many people, and finally, we are going to get to see the clothes go down the runway and that's been a dream.Music from the show (only use in the context of this report, under cover of the right for information)

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