Chapter 1: Futuristic - The trends of Spring/Summer 2018 (Schmid)

We continue to unveil the most interesting trends under the Schmid brand: Futuristic.
 
Futuristic is a new athletic-chic style that combines glamour and technology. A futuristic soul for an innovative and visionary theme, where a minimalist pure-tech style blends with a sporty touch.

Elegance is not forsaken but re-intepreted with an avant-guarde and cutting-edge approach for a modern consumer who likes being trendy without having to give up athletic features. Sneakers are an important accessory, including futuristic materials stemming from a thorough research that unites comfort and aesthetics.

Colour Palette
Bright and rubbery colours inspired by transparent and methacrylate universes.
Synthetic oranges and greens are overwhelming and squeeze out natural tones. Patterns are dominated by energizing and vibrant tones such as electric blues and fuschias that redefine summery reds.

Materials
Materials are divided into two main streams: Pure-Tech, that comprises modern and technical materials. Opalescent PVCs and PU laminates play a crucial role, along with sporty meshes, that can be combined with tulle, and stretch fabrics, with an extensive use of Lurex.

Decorative features stress a technological elegance: flocked fabrics with pixel patterns, metallic plisse’, reversible sequin fabrics and printed camouflage patterns on glittered surfaces.

Schmid is a leading supplier for the footwear and leathergoods industries. It was founded in 1942 in Milan by Walter Schmid, a Swiss national, and is now owned by three Italian businessmen, including Paolo Ciccarelli, the company’s current chairman and CEO. Schmid is not solely a supplier of fabrics and materials. It is also a strategic partner capable of guaranteeing its clients quality, innovation and tailor-made services. It is the partner of the most important designers in the fashion industry, not only in Italy but also in the United States and in leading European markets.
 
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